Four Common Brand Excuses Entrepreneurs Make (And How to Break Through Them)

You’ve got big dreams for your brand, but sometimes, excuses creep in and hold you back. Don’t worry, it happens to the best of us. The important thing is recognizing when those excuses are stopping you from owning your potential. Today, we’re going to bust through four of the most common branding excuses and help you take the first steps toward a bold, authentic presence.

Grab your favorite drink, get comfy, and let's do this!

1. “I don’t want to be on social media—I want to come across as professional.”

It’s easy to think that social media might hurt your professionalism, especially if you’re not a fan of sharing too much online. But here’s the truth: authenticity is what builds real connections these days. People don’t resonate with perfection anymore. Flawless, overly curated posts? Those don’t attract trust.

What people want is the real you. They want to know who you are behind the business. Whether it’s a spontaneous video on TikTok or a candid post on Instagram, showing up as your true self is more powerful than you realize. You don’t have to try and be “perfect.” Being YOU is exactly what your audience craves.

What you can do:

Take a deep breath and start small. Share a behind-the-scenes look, a quick thought about your business, or even a funny mishap. Perfection isn’t needed, but showing up is.

2. “I’ll be on social media, but only LinkedIn.”

LinkedIn is fantastic for professional connections, but if it’s the only platform you focus on, you’re leaving opportunities on the table. Why limit yourself when each platform offers something unique?

For example:

• Instagram lets you mix personal and professional content so followers can get to know you on a deeper level.
• Facebook fosters community and group conversations, which builds connections.
• TikTok is perfect for creativity and raw, real moments.
• LinkedIn, of course, remains your go-to for career milestones and expert insights.

The goal isn’t to overwhelm yourself, but at least give your audience breadcrumbs to find you elsewhere. A simple placeholder post on those platforms that directs people to your most active space is a great starting point.

What you can do:

Secure your username on multiple platforms, update your branding, and leave a pinned post directing people to where you’re most active. Expand your reach one step at a time.

3. “I don’t need to show my face. It’s about my product, not me.”

Your products or services may be amazing, but here’s something to keep in mind: people are drawn to faces. It’s just human nature. Seeing a face is how people build trust and form connections, and that connection is what sets your brand apart from competitors.

Think about it. Have you noticed how much more engaging a profile feels when a real person is behind it? When your audience gets to see YOU, they’re more likely to feel a genuine connection to your brand. Don’t hide behind faceless logos or stock images. Your story is what makes your brand unique, and the first step to sharing that story is showing up.

What you can do:

Post a picture or video of yourself and introduce who you are. Share what inspired you, your passion, or a story from your entrepreneurial journey. Start simple, and remember, your face helps your audience connect with your heart.

4. “I’m just here to sell, not make friends.”

Here’s the thing about focusing only on sales. It works—for a while. But if you want growth that’s sustainable, you’ve got to shift your perspective. Instead of focusing on immediate transactions, think about long-term relationships.

The best way to do that is by painting a picture for your audience. People don’t just buy products. They buy what those products can do for them. Whether that’s feeling more confident, saving time, or creating more joy, you need to show them the why.

This isn’t about being pushy. It’s about planting seeds and nurturing them over time. Strong relationships mean repeat customers, heartwarming referrals, and loyal advocates for your brand.

What you can do:

Dial back the hard sale. Instead, share how your product or service fits into your audience’s life. Use storytelling, testimonials, or visuals to help them see the transformation you’re offering.

Break Through Excuses Like a Pro

If excuses have been holding you back, this is your sign to change that. Here’s a quick recap to guide you:

1. Show up authentically on social media. People want real, not perfect.
2. Expand your reach beyond LinkedIn. Each platform serves a different side of your brand.
3. Be the face of your brand. It’s the ultimate trust-builder.
4. Build relationships. Success is a marathon, not a sprint.

Take the Next Big Step

You’ve got this! The best part about facing these challenges? You don’t have to do it alone. Whether you’re just starting or looking to level up your visibility, there are tools and strategies to guide your way.

Take a moment to reflect on where you stand with your brand. Need a little clarity? Try a brand assessment to uncover those blind spots holding you back. And don’t forget, strong visuals are key to making an impact, so consider collaborating with a personal brand photographer to elevate your presence.

Now’s the time to take that first step toward the strong, authentic brand you deserve. Start showing up, start connecting, and watch the magic unfold.

You’ve got this! 🚀

Ready to build your brand with intention and impact?
Visit PersonalBrandBoss.com or book a free discovery call.
And don’t forget to explore resources to refine your brand at Margot Daley’s website.
Let’s create a brand that speaks before you do.